E-Mail and SMS / Text Messaging Campaign Management
NetwiseMessage E-Mail and SMS Campaign Management System allows
you to directly access your existing or potential customers via
e-mail and SMS (or text messages),
and enable you to deliver information about your products and services
to the right customer segment in the most speedy and cost-effective
With the ability to integrate seamlessly with NetwiseCRM, NetwiseMessage
offers a range of features, including but not limited to delivery
of personal automatic e-bulletin and product promotion, campaign
definition and arrangement of customer data and statistics required
to define the aim of the campaign and to measure its results.
Using NetwiseMessage you can deliver content to your existing customers
within the framework of recipient authorized marketing activities
on a regular basis and to measure your customers behaviors regarding
your products and services. Information you will obtain through
NetwiseMessage will guide you in updating your products and services
offering in line with changing customer preferences.
With NetwiseMessage you can forecast the success of any new service
or product you intend to introduce, by collecting near immediate
feedback from your target population. Reports and statistical data
which support development of your marketing strategies will be automatically
Thanks to its unique structure designed for different levels of
use, NetwiseMessage is suitable for each type of user regarding
data loading and storage, data safety, management and synchronization.
Sample of an e-mail prepared using NetwiseMessage:
Features and Benefits
NetwiseMessage can help you prepare content-rich personal
e-mail and SMS / text messages, group your customers under
different segments and arrange segment-oriented campaign.
Being directed by the system step by step, the user easily
defines the campaign.
The campaign results will be automatically reported to the
sender via e-mail and/or SMS in accordance with the preferences
defined before the campaign.
Templates with your corporate identity can be prepared and
loaded to NetwiseMessage, and can be saved and used for future
campaigns. For each campaign, templates can be easily updated
by entering text and images via a simple interface.
Thanks to NetwiseMessage's sophisticated and easy-to-use e-mail
editor (Telerik R.A.D Editor 5.52), message content can be
easily arranged on any template already loaded into the system.
Design Import Module
This unique function, not included in similar systems and
developed to address customer requirements, provides the loading
and use of design files into NetwiseMessage as zip files,
to enable the user to issue rich content in terms of design
for message deliveries in HTML format.
Links provided in the content of e-mail message deliveries
are important to measure the fields of interest and preferences
of your existing or potential customers. Links representing
your products and services are easily defined on the delivery
template and detailed information can be entered for each
link to obtain more in-depth reports.
Definition of Connected Area
The content of special formats, such as tables, can be easily
added dynamically. NetwiseMessage can communicate with existing
databases to the extent permitted through the system-specific
"Special Connection Area" method and transfer the latest customer
data to e-mail at message delivery.
"Special Connection Areas" can be easily used
for database processing and filtering.
Using an advanced customer database system, a targeted campaign
can be prepared without keeping the demographic data of the
customers on NetwiseMessage.
For example, to arrange a campaign targeting male customers,
accepted as "gold" status customers due to total monthly bonus
earned, over 40 years of age and being member of A, B, C professional
groups, you do not need to keep "monthly bonus data", "customer's
importance level", "customer's age", "profession" and customer's
sex" on NetwiseMessage, but rather such data can be automatically
obtained from the relevant database at message delivery.
Capable of gathering tabular data (in table format) from accessible
databases to the extent permitted, NetwiseMessage can transfer
such tables to e-mail content within the framework of a chosen
visual configuration. For example, you can automatically (using
the "set for once" method) deliver a corporate statement of
account, product limits, account extract, expenditures and
NetwiseMessage allows for the adjustment of e-mail delivery
periods; for example, a selected delivery pattern may be arranged
on Monday according to the latest data and delivered then.
Rating and Reporting
Summary reports, such as opening reports for e-mail deliveries
(who has opened the message and who has not), clicking reports
(statistics on clicking of links in the content), link achievement
rate, campaign performance, non-subscription statistics and
rebound reports (from which e-mail addresses the delivery
is returned) and details of such reports can be obtained.
Links contained in the content are defined
hierarchically as general categories (e.g. dairy products)
and special categories (e.g. cheese and strained cheese as
sub-category) and be rated on basis of fields of interest
of customer and consumers and of product and service categories.
Customer Individual Activity Report
If NetwiseMessage is integrated with NetwiseCRM, each click
on links delivered within the content will be recorded on
the relevant customer's Communications screen and reported
Automatic Procedure Definition on Results of the
Based on the results of the Campaign Delivery Report,
- You can organize data-based focused campaigns.
- Defective, non-used e-mail addresses and those where your
e-mails are not read will be deleted, thus you will continuously
have an updated and clean database of customers.
There is a wide range of procedures you can perform using
the campaign summarized results:
E-Mail Verification and Database Maintenance
E-mail addresses can be checked in terms of both syntax and
its actual existence of the e-mail. Thus, you will obtain message
delivery reports which will provide a cleaner customer database,
clean distribution lists and more accurate customer statistical
Platform statistics and domain statistics on the message delivery,
used by the user, will be obtained.
Database: Microsoft SQL Server
Middle Layer: Microsoft ASP.NET
Operating System: Windows 2000,